2020 Digital Trends Report

Somo’s 2020 Digital Trends report goes far deeper than simply pulling out a list of new tech innovations. We consider the opportunities and commercial capabilities of the latest tech, and explore how these technological advances impact – and evolve – human behaviour.

Download our latest report to find out which innovations should be on your radar, the key digital themes and why it’s time to focus on the human element of digital. We’ll explore:

• Digital Wellbeing — a topic that recognises the impact of digital on human behaviour and why brands should care
• Digital Privacy — considering the high-profile data breaches of several corporates in the past few years and why we must do better
• Digital Truth — how to enhance business transparency and why developing trustworthy relationships with customers is key
• Digital Skills — exploring the future of work, digital skills and why developing the right culture matters
• Digital Ethics — why establishing an ethical framework for design, development and the use of data should become the priority

Our newest Somo Trends report is a fantastic opportunity to challenge how brands design, build and implement digital solutions. We consider the opportunities and commercial capabilities of the latest tech, and explore how these technological advances impact – and evolve – human behaviour. Download your copy here: https://hubs.ly/H0mMwmq0