Hurricane’s MD explains how to use video in the marketing mix at global event

Hurricane’s founder, Jon Mowat was invited to join other top marketing experts after publishing an article for conference organisers, Target Marketing, on “Non-linear marketing: working with multiple narratives.”

Jon will contribute alongside top experts such as best-selling author, Jay Baer, Dr Jerry Wind (Professor of Marketing at the Wharton School) and Robert Rose (Chief Strategy Officer for the Content Marketing Institute) to help marketers improve their ROI for video marketing.

How get results from video across the marketing mix

With the growing evidence that video gets results, more and more marketers (including your competitors) are using video content, and in all this noise, you need quality content to cut through. How can you integrate video into your existing content marketing plan? Do you need to outsource all your video marketing? How can you maximise the results of your video content across marketing channels and at the various stages of the sales cycle?