B2C ecommerce still hasn’t got it right when it comes to knowing the consumer properly, despite all the years of trying. How many of us have ordered something on Amazon for a family member, only to be recommended a product based on that purchase that has no relevance at all to what we like?
Because so many stakeholders are involved in the purchase decision-making process, B2B ecommerce requires a more creative, long-term approach to marketing communications. It requires knowledge of customer needs and wants, data on who is related to whom, and relevant content at every stage of the customer journey for each customer type.
With customer experience, customer service, and customer relationships now the biggest competitive differentiators, here are a few things we think B2C ecommerce marketers can learn from their B2B ecommerce counterparts.
Here’s our 3 things B2C can learn from B2B ecommerce.
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