Cohort Analysis and how to use it in Google Analytics

By Codehouse
10 Aug 2020

Google has a report that’s somewhere in-between complete cold traffic and individual user data – Cohort Analysis.

Cohort Analysis is a subset of a larger behavioural analytics ecosystem. Rather than looking at users as a whole, it breaks them down into related groups for analysis. 

Learn more about Cohort Analysis and how to use it in Google Analytics.

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