Digital Transformation can mean many things for many different businesses.
But there will be common threads for many companies running across diverse sectors. In the world of B2B the focus might naturally be around the complex integration of multiple systems – rather than with the focus on end user as in B2C.
You might be surprised by some of the common pain points, solutions and opportunities which unite B2B business leaders challenged with bringing their companies headlong into the Post Covid world.
We spoke to three such leaders across diverse businesses. Jürgen Winterholler who leads the IT and Digital Solutions at Rolls Royce Power Systems, Leo Pickford charged with Transformation at Yusen Logoistics and Alex Wodzicki, Group Digital Marketing Director at warehousing giant Segro.
Candyspace
Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.
Our vision is to create digital products loved by everyone: the businesses we work with, their customers and our own team of passionate experts. We do that by finding the sweetspot between business need and customer demand, fusing insight, creativity and technology to build products that create value.
Candyspace has a proven process to bring quality digital products to market at speed, combining our industry-leading design and UX capabilities with a deep expertise in technology. Through this, we’re able to increase adoption, conversion and retention on those products; generate repeatable revenues streams; and improve customer engagement and advocacy. We reduce risk, cost and complexity, while helping our clients embrace a test-and-learn culture.
Once launched, we test, learn and optimise our digital products through data insights, with a continued relentless focus on delivering value to the business and relevance to its customers.
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