Modern audiences are digital natives and their expectations are reflective of growing up in a world where they can move effortlessly between platforms, channels and devices. The B2B market has been slower to accelerate digitally in comparison to B2C counterparts, however their audiences are often the same individuals that like to be able to make purchases at a click at a time that is convenient to them.
We explore how B2B organisations can leverage industry leading technology from Episerver (now Optimizely) to elevate their digital performance in commerce. Learn more about modern B2B audiences and how organisations can take advantage of Episerver B2B Commerce Cloud’s capabilities
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