BIMA Senior Leader Virtual Roundtable | 19 March

Thursday morning saw the first in BIMA’s series of online events looking to support & share knowledge with our community.

Hosted by BIMA Co-President Natalie Gross & Rufus Leonard CEO Laurence Parks, the session saw 12 Senior Digital Leaders from the BIMA Membership come together to discuss thoughts, ideas, questions, comments & concerns surrounding the current climate of their business and beyond. 

We have a number of these webinars coming up and we would love to see you at the next one, take a look at the full list and sign up here.

There were some top insights given, with a few key themes and thoughts shared that stood out: 

How to minimise revenue decline and increase new biz opportunities

• Collaborations with other agencies (e.g. resource sharing)
• Diversification of offer
• Creativity with rates (e.g. Slashing day-rate to get revenue in now)
• Re-focus NB team on long-term internal projects – but be considered don’t rush things
• Be realistic with targets so that people don’t get disheartened
• Have as many conversations now that could become business in Q4

How to succeed in remote working (esp. in keeping the culture alive and esure employee wellbeing)

• Virtual coffee mornings, pizza parties, Mario Kart gaming sessions
• Make sure there are channels to let people chat shit
• Quick personal story sessions
• New joiners – Get everyone to say hello, give them specific culture sessions, check-ins, buddies.
• Give people structure in the day – team stand-ups, all agency meetings
• Make it about goals and objectives not tasks.
• Encourage people to get out of the house for exercise and take their holidays (in UK)
• More advice needed on how to do particularly tactile interactions online

How to manage resilience planning responsibly

• Go through a phased approach with your talent costs last
• Try to turn things down rather than off as you might need to ramp them back up again in Q4
• Find ways to defer payment (increase payment terms, etc.)
• Be transparent with employees and encourage them to meet you half-way on measures to reduce costs.
• Find out exactly the support the govt will offer to us 

A massive thank you to those Senior Digital Leaders who attended and  also our co-hosts Natalie & Laurence. We have a number of these webinars coming up and we would love to see you at the next one, take a look at the full list and sign up here.

We also have a dedicated slack channel where the BIMA Community can continue these conversations. If you want to join, drop an a message to anthony@bima.co.uk