5 ways traditional businesses can keep pace with disruptors

Many traditional businesses are struggling to adapt to the unprecedented disruption to their sectors driven by the speed of technological change. It’s estimated that even at the current churn rate, half of the Fortune 500 will be replaced in the next 10 years. In reality, it’s likely to be even more of a bloodbath.

To protect themselves, traditional businesses must take inspiration from the digitally-native disruptors themselves. Join the experts from Candyspace to learn the five key attributes that will enable those businesses to thrive in today’s digital-first world–and hear from ITV on how they’re adapting rapidly to change.

Don’t miss out on learning:

How traditional businesses can beat the disruptors at their own game.
How data-driven decision-making underpinned by product analytics can drive change at speed.
Stories of how brands–including ITV– have successfully put these ideas into practice.

Speakers

Stu Jones

Head of Product, ITV Hub

With 20+ years in technology Stuart’s overseen the Product Development of several large and respected online product’s including The Telegraph’s iPad Edition, Channel 4’s 4oD Platform, as well as the online Home Delivery services for both KFC and Nando’s.

Stuart’s currently the Head of Product for AVOD @ ITV. Focusing on moving the Hub to be a modern digital platform for large scale ad-funded viewing.

Matt Simpson

Managing Director, Candyspace

Matt Simpson has 20 years’ experience of helping businesses succeed in a digital world, leading award-winning work for the likes of Coca-Cola, Adidas, BT, Maersk and BMW Group. Matt is passionate about delivering transformative customer experiences for brands through insight, technology and creativity.

El Reeve

Senior UX Designer, Candyspace

A naturally curious and methodical UX designer, El works to create meaningful, useful, delightful products and experiences for human beings. El has spent over 10 years delivering digital experiences, designing processes and helping teams work more effectively together.

Date

Tue, 29 Jun 2021
10:00 - 11:00

Location

City of London

Price

£Free

BIMA Member Price

£Free

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Candyspace

Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.

Our vision is to create digital products loved by everyone: the businesses we work with, their customers and our own team of passionate experts. We do that by finding the sweetspot between business need and customer demand, fusing insight, creativity and technology to build products that create value.

Candyspace has a proven process to bring quality digital products to market at speed, combining our industry-leading design and UX capabilities with a deep expertise in technology. Through this, we’re able to increase adoption, conversion and retention on those products; generate repeatable revenues streams; and improve customer engagement and advocacy. We reduce risk, cost and complexity, while helping our clients embrace a test-and-learn culture.

Once launched, we test, learn and optimise our digital products through data insights, with a continued relentless focus on delivering value to the business and relevance to its customers.

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