BIMA Beat | Creative Comeback

About this Event

What?

BIMA Beat is our platform for digital creatives to engage with the industry. It’s got clout – because it’s driven by BIMA’s Creative Council, Sony Music UK’s 4th Floor Creative and Spotify. It builds reputations – every quarter there’s the chance to connect with the best digital creatives in the business. And it’s a safe, rewarding space – we launched BIMA Beat to support and galvanise the UK digital creativity community, so taking part is all about positivity.

Our event will explore how the UK’s Digital Creative space can reflect and learn from the COVID-19 pandemic as we look towards a new future for the industry, as well as the explosion of new industries during the period including VR, Web-3 & more.

There’ll be some incredible, inspirational projects on display and some important insights that you will want to hear.

Speaker line up (more to be announced):

Jordan Waid , Agency and Futurity Consultant

Jordan is an Experiential Creative Director at Dentsu who believes in creating people-centric experiences that have a purpose. With a background that triangulates design, digital and filmmaking, he utilises a channel agnostic approach to solutions that mixes design thinking, innovation and immersive storytelling.

His overall passion lies in inventing: inventing new scenarios, new concepts, new rules, new ways of thinking, new ways of experiencing and new ways of sharing – which he captures in his workshops and fortnightly PRECOG REPORT – focusing on future trends in design, innovation, social impact and more.

Orlando Wood, Chief Innovation Officer of the System1 Group

Orlando Wood is Chief Innovation Officer of the System1 Group, Honorary Fellow of the IPA and author of the IPA’s best-selling and widely acclaimed publication, Lemon (2019). He is also co-author of System1, Unlocking Profitable Growth (2017). In Lemon, Orlando draws on a unique combination of neuroscience and cultural history to describe a change in advertising style that has occurred over the last 15 years and which is undermining advertising effectiveness. He also explains the steps that advertisers and agencies should take to reverse the decline. Orlando led the IPA’s Creativity and Effectiveness research in 2018 and 2019, and in particular examined the performance of fluent devices, a term he coined in work he presented at EffWeek in 2017 and 2018. His work has influenced thinking and practice in research, marketing and advertising, winning him awards from the ARF, the AMA, Jay Chiat, ISBA, the MRS and ESOMAR.

Jacob Nomafo, Social Media Manager, 1000 Black Interns

Jacob was first involved in the launch of the #100BlackInterns initiative as a programme consultant, advising on social media strategy. He is now the Social Media Manager for the #10000BlackInterns initiative. Having won the 2017 National Spanish Debating Competition, Jacob studied Spanish at the University of Manchester, where he also worked for Red Bull as a Brand Manager alongside his studies.