BIMA Hangouts | State of the digital industry report launch

What?

The results of our State of the Digital Industry Survey are in, and they show that agency experience has been hugely varied:

• Almost 1 in 5 (18%) of agencies have experienced a catastrophic collapse in revenue of less than 50% of original expectations
• 27% of agencies have or expect to make redundancies
• Almost half (44%) of clients have had budgets more than halved

But there are positives:

• 44% of agencies are recruiting
• 3 times more clients would pick an agency that could show ROI than one that was 10% cheaper.

At the launch of the State of the Digital Industry Report, we’ll reveal more about what activities will take priority for clients in the next 6 months, where clients will be spending their money and what clients are looking for from their partners.

An essential insight as we all work to recover from the impact of the pandemic, join us to explore where agencies go next.

Why?

Now more than ever it is important to help clients and agencies understand each other’s challenges, to drive productive support across the industry. That was the reason for the State of the Digital Industry Report, which aimed to:

1. Understand the impact of Covid-19 on the digital and tech industry as we go into the second half of 2020.

2. Help clients and agencies understand each other’s challenges, to drive productive support across the industry.

We have had a brilliant response from agencies and clients and we’d like to thank everyone who has taken part. The insight gathered is fundamental to how we plan and drive our businesses forward. We hope you can join us.

Who?

This event will be relevant for anyone who is interested in discovering more about the current state of the digital industry and what it means for the future.

Our Speakers:

Rebecca Crook, Chief Growth Officer at Somo Global

Rebecca has over 20 years agency experience working purely in the digital transformation and innovation sector for the last 10 years working with both UK and global brands . She has worked at some of the most well-known agencies helping scale and grow them. At Somo, Rebecca leads the UK client business both for current clients and prospective clients as well as having responsibility for the marketing strategy and Somo brand.

Outside of work Rebecca has extensive NED and Director level experience having sat on the National Trust Strategic Board as well as spearheading a £10million fundraising project to bring the country’s only Grade II* listed lido back into use. She is currently a NED with Transport for London museum, Director sitting on the Royal Pavilion & Museum Trust Board and a Trustee with The Martlets sitting on the finance and governance committee.

Rebecca enjoys working with clients to understand their business challenges to help set them up for success in delivering customer-centric experiences that give them the edge over competitors to meet the rising expectations of today’s customers.

Laurence Parkes, CEO at Rufus Leonard

Laurence Parkes is CEO of the award-winning, independent digital experience agency, Rufus Leonard.

Laurence is a leading industry voice on how organisations can drive sustained competitive advantage through digital experiences that make a meaningful difference to people. He is passionate about the thriving independent digital and marketing agency community, and supports the sector’s agenda as Co-chair of the Alliance of Independent Agencies. Laurence aims to accelerate responsible change in the digital and marketing world through his role.

Laurence’s specialist subjects include business transformation, data-driven decision making, brand and communications strategy and experience design. As a former Campaign ‘Face to Watch’, Laurence has collected many accolades throughout his career including Gold Cannes Cyber Lion and Gold IPA Effectiveness Awards.

Prior to joining Rufus in 2016 as Chief Strategy Officer, Laurence led strategy teams at some of the world’s leading network agencies including AKQA, WCRS, AMV, DDB and BBH.

Amanda Leat, Chief Operating Officer of This is Tommy

Amanda is the Chief Operating Officer of This is Tommy, a digital creative advertising agency based in London with offices in Singapore and LA. Her career has spanned advertising and the arts, but she’s always been dedicated to facilitating and supporting the creative process in one way or another. Prior to Tommy, she has worked in advertising, digital arts, and creative mobile technology for the likes of Isobar Mobile and Razorfish and across the fine arts and culture sector for Tate and Zaha Hadid.

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