BIMA Hangout | Where’s the profit? How to be a post-pandemic agency

What?

As an industry, we’ve managed to weather the past 12 months by adapting. But few agencies have yet had the chance to consider where all that change has left them – and with a dramatically altered working landscape, it’s not easy to find clear answers. In this webinar an expert panel will help you take stock and ask:

· Do you have a clear view of where your business is at – and how do you get one?

· How do you understand what work is profitable?

· How do you shift from the survival mode of the past 12 months to a more efficient model?

· After a year in crisis mode, how do you make life easier for your people?

For project managers, agency managers and leaders, this webinar will help you make the next transformation to a more profitable way of working.

Why?

Life was challenging enough for business leaders before the pandemic hit. But over the past year agency teams have become even more fractured and remote, making it much harder to get visibility across all their projects & businesses.

That lack of visibility is making it harder to cut non-billable work. It’s making forecasting (of everything from hiring needs to margins) harder. And at a time when it’s more important than ever for agencies to understand which projects will deliver the greatest bang for their buck, it’s obscuring their understanding of what’s profitable.

In this webinar, we’ll explore the tech, organisational and process changes that can help agencies get in shape for life after the pandemic.

For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

Your Host:

Amanda Leat, Chief Operating Officer of This is Tommy

Amanda Leat is the Chief Operating Officer of This is Tommy, a digital creative advertising agency in London, Singapore, and LA. Her career has spanned digital advertising and the arts, but she’s always been dedicated to facilitating and supporting the creative process in one way or another. Prior to Tommy, she has worked in advertising, digital production, and creative mobile technology for the likes of Isobar Mobile and Razorfish and across the fine arts and culture sector for Tate and Zaha Hadid.

Our Speakers:

Rob Massa, Chief Revenue Officer at Forecast

Rob has over 15 years experience with high-growth start and scale-ups. Before joining Forecast as CRO, Rob spent the previous 5 years at BounceX (Wunderkind) where he built teams in both North America and subsequently Europe after he took over as GM EMEA. Prior to BounceX Rob was CRO at Opt-Intelligence for several years. He graduated with a dual Major in Psychology and Political Science from Syracuse University.

Sophie Wooller, Director of Digital Transformation at Croud

Sophie is the Director of Digital Transformation at Croud. She started her career as a management consultant at Deloitte, with a focus on the London 2012 Olympic and Paralympic Games. She made the move into marketing by establishing a martech consultancy at iProspect (part of the Dentsu Aegis Network), and went on to work in a number of data, tech and business strategy focused roles within the network. At Croud, Sophie’s focus is on supporting brands to build on existing in-house capability or transition to an in-house solution, and provide ongoing support to drive innovation and maintain competitiveness.

Nick Towers, Co-Founder & Joint CEO at Sagittarius

Co-Founder, CEO and self-confessed massive geek, Nick is a digital pioneer with a career in tech spanning over 20 years.

With a focus on remarkable and through a combination of building awesome client relationships, crafting a formidable team of digital experts and consistently delivering results for clients, Nick has taken Sagittarius

from being a successful small agency to the global digital customer experience consultancy and Sitecore powerhouse that it is today.

More recently, Nick, along with his long time business partner Paul Stephen, has launched Remarkable Group, a group of best of breed digital agencies each with a unique focus on the customer experience across web, mobile, CRM, data and analytics

Caroline Goodwin, Operations Director at Tangent

Caroline started her career at NatWest in the Ecommerce department before making the move to digital agencies in 2000. Since then she has specialised in product and experience design working for clients as diverse as HSBC, Dulux and T-Mobile. As Operations Director at Tangent, she leads the project management and delivery functions, ensuring we deliver for our clients and maintain a profitable business.

Tangent is an independent digital agency with offices in London & Newcastle that create powerful digital products and experiences for their diverse client roster. They work with global enterprises such as SAP, IWG and REED as well as scale ups like Codility, Decibel and Peak AI. The agency recently won best Digital Consulting and Product Design firm in the UK and has placed in the top 100 digital agencies by both The Drum and Econsultancy.

In partnership with Forecast

Please note: As this is a joint event your data will be shared with BIMA and Forecast.

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