BIMA & Microsoft Webinar: How to Lead A Sustainable Recovery

What?

The International Energy Agency has forecast that emissions could fall by 8% this year, over 2.5 billion tonnes of C02. Whilst that is good news for the environment, even this level of reduction would not come close to bringing the “danger line” of a 1.5C increase in global temperatures within reach. Global emissions would need to fall by some 7.6% every year this decade in order meet this.

As the world recovers from COVID-19, there seems a growing acceptance that business as usual cannot be as it was. However, there is a danger that the drive to rebuild economies, whatever the cost, could remove sustainability from central policy.

EU ministers and others are making the case for a sustainable recovery, momentum is growing, and digital transformation will be a critical component of that. So how can your agency help clients innovate and create a business model that’s truly sustainable?

Key takeaways:

· How to tap into the momentum

· How to make sustainability a marketable offering

· The tools, insights and innovations you can offer clients to make transformation easier/more successful

Our Speakers:

Liam Snelling, Co-Founder and MD at Digital Detox

Liam is Co-Founder and MD at Digital Detox, a humanity-led design and development agency focused on building core technology to deliver digital empowerment, specialising in web and apps. With over 15 years of experience helping organisations achieve their business goals in both the public and private sector, he is now leading on reducing the carbon footprint of digital through awareness, training and recommendations to the industry.

Amy Williams
, Co-founder of Gooo-Loop

Amy is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. It’s Yin Yang; a win-win. Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.

James Cannings, Co- founder of MMT Digital

James is co-founder of MMT Digital, a technical consultancy specialising in the delivery of effective digital solutions. Working with organisations to drive faster change and increased customer value, James advises them on the right platforms, tools and approach to devise the optimal digital strategy and delivery. Over the last 20 years, he has worked with clients such as Vodafone, Translink and comparethemarket.com to digitally enable their businesses and upskill their in-house teams. With a degree in computer science and cybernetics, James is regularly invited to speak, judge and write about digital transformation, emerging technologies, innovation culture and agile delivery.

In 2019 he took MMT Digital Net Carbon Negative, open-sourcing all the models and processes into a starter back for other companies to join the movement.

Joe Hearty, Experience Design Director at R/GA

As Experience Design Director at R/GA London, Joe Hearty leads the design of products and services for some of the world’s largest brands and organisations.

Working across the EMEA region, he has reimagined how a music technology start-up inspires creativity, redefined how Akbank serve Turkey’s un-banked population, and helped Google build a hub to support innovation in machine learning.

Prior to working at R/GA, he was responsible for delivering best-in-class product experiences for Verizon, Vodafone Group and Deutsche Telekom.

With a background in Industrial Design and Music Technology, Joe also taught at London’s Central Saint Martins, helping students break down and address complex frictions in contemporary society such as issues related to sustainability, politics, economics and national security.

Joe’s primary motivation is people – their needs, their eccentricities and the role technology can play in helping them feel more human.

Dan Dexter, Director of Business Development
at Kantar Sustainable Transformation Practice

Dan is passionate about helping clients achieve Sustainable growth. He has twenty years’ experience spanning Human understanding, Marketing and Sales. As an expert in brand building and equity together with communications tracking Dan has worked with many of the world’s global players.

Dan is passionate about sustainability and works within Kantar’s Sustainable Transformation Practice, a practice born out of over 10 years of work in this arena. Dan helps clients understand where to play, what they can own and how they should show up, both as brands, but also as companies that have a responsibility to protect the future prosperity of our world. He absolutely loves his job!

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