BIMA and Microsoft Webinar: Productising – Your New Revenue Stream

What?

Digital transformation is a conversation most agencies have been having with their clients for a decade or more. But there remains huge opportunity for agencies able to turn that insight inwards. In this session we explore how to turn an agency’s bread and butter – project-based services – into productised, repeatable and far more profitable offerings. An essential session for any post-pandemic agency looking to find new revenue streams.

Key takeaways:

· The technical as well commercial aspects of agency transformation

· How to create a product from a service

· How to engage clients and employees

· How to optimise ops

Our speakers:

Harpreet Bushell, Chief Growth Officer at LAB

Harpreet is Chief Growth Officer at LAB, overseeing new and existing business revenue and strategic partnerships. Harpreet has over 13 years’ experience in driving business in digital and having started off her career as a Microsoft alliances partner the value of agency and partner alliances is something she has remained passionate about through various roles in client services and sales.

Ingrid Olmesdahl, Strategic Agency Partner lead at Microsoft

Ingrid Olmesdahl is a Strategic Agency Partner lead at Microsoft, focused on building partnerships with our global digital agency partners that focus on building joint practices and products but importantly how we go to market together to deliver impact for our customers. With over 10-years experience in partnerships and new business in digital agencies, she has helped agencies build growth strategies and process to achieve their business goals, particularly focused on how building products and productised-services can be a powerful growth tool for traditional project / services agencies.

Mateusz Chromiński, Director of Software Products at Cognifide

As Director of Software Products at Wunderman Thompson experience technology consultancy, Cognifide, Mateusz is responsible for the end-to-end product lifecycle: from ideation, through development and commercialisation. With a background in software engineering he has worked with enterprise products for over 6 years. In a heavily service-oriented environment, he’s passionate about finding ways to productise what is repeatable and package what is valuable.

Eric Topham, Co- `founder and Data Science Director, The Data Analysis Bureau

Eric pursued an academic career before transitioning to the commercial world of data science via the public sector. Whether in academic research or the private sector, Eric is driven by the challenge of solving big problems using data and the scientific process. Eric now leads the analytical and machine learning elements of The Data Analysis Bureau, primarily designing solutions to solve client problems.

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