Building Business Resilience in the New Age of Retail

Posted by Ogilvy

Retailers have long considered the value and prospects of innovating the way consumers shop in order to stand out from the competition. Self-checkout, scan as you shop, click and collect, and Direct to Consumer have brought forward many changes which now, due to the impact of the Covid pandemic, are becoming table stakes of the consumer experience.

Bringing to life these expectations requires a business to ensure it has digitally transformed its operations end-to-end. It may seem that this retail transformation is a long, complicated and expensive process, and in some cases it is. But there is an agile approach that focuses on building business resilience in the short term while defining the ongoing transformation roadmap.

In Conversations That Matter – Building Business Resilience in the New Age of Retail, Ogilvy Consulting’s Paul English and Pierre Kremer, and Coley Porter Bell’s Vicky Bullen, will discuss the transformation of retail and what you can do to get started.

Speakers

Vicky Bullen

CEO – Coley Porter Bell

Pierre Kremer

Digital Transformation Director – Ogilvy Consulting

Paul English

Consulting Principal – Ogilvy Consulting

Date

Thu, 28 Jan 2021
15:00 - 16:00

Location

Online Webinar,
City of London

E.g. Entrance on John Dobson Street

Price

£Free

Ogilvy

Our vision is to inspire brands and people to impact the world. We achieve this by breaking down the barriers that restrict talent and ideas. We believe impact and
magic lies at this intersection. We call this Borderless Creativity.

Ogilvy is all about depth and breadth – we have London’s broadest and deepest skillset in communications our award-winning teams work fluidly across our core capabilities Advertising Brand & Content, Experience & UX, PR and Influence, Health and Growth and Innovation. And we have the UK’s largest dedicated team of award-winning behavioural scientists in-house.

We believe impact and magic lies where ideas aren’t siloed and can thrive at the intersection of both disciplines and talent – scaled by seamlessly connecting and accessing the deep cultural expertise across the network. We call this Borderless Creativity

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