Do all brands have to embrace digital transformation to be successful in business?

BIMA and Wirehive will be hosting this exclusive breakfast roundtable for Brand-side Heads of Digital and CMO’s.

Digital transformation is a continual process – Are you keeping pace with the rate of technological change?

Is your organisation embracing digital transformation? Have you queried if it’s even something you need to adopt?

Digital transformation is a term which has been used often and sometimes without a full understanding of what it is. It’s not an end result, it’s an ongoing process of responding and transforming which is continually accelerating due to the rate of change.

In fact, it’s the ultimate challenge as it affects not just industry structures and strategic positioning, but all levels of the organisation. Business leaders need to regularly review their companies to ensure this results in productivity gains and competitive advantage, all whilst still delivering exceptional customer experience.

We will be exploring the idea of what digital transformation means for brands and working towards understanding how you can impact real digital transformation at your organisation and stay ahead in this competitive and ever-changing landscape.

If would like to come along, please email davidbutcher@bima.co.uk.