Privacy, Practice & iOS 14: Where Do Mobile Advertising and Apps Go Next?

What?

Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users’ activity”.

In this roundtable exploration of the new state of mobile marketing, we will discuss the impact of iOS 14 in the larger context of targeting, transparency and online privacy concerns among mobile consumers. And we’ll explore how brands and apps can adapt practices to protect revenue and optimise results.  

Why?

The current surge in mobile traffic comes during an already accelerated period of increased mobile usage. For consumers, developers and brands alike, it is a period that has highlighted concerns about the prevalence and practice of how brands and technology track online behaviour and subsequently target users– concerns broughtto the fore by the launch of iOS 14.

In this changing landscape, mobile marketers need to know how to adapt.

Who?

Hosted by Ross Sleight, Chief Strategy Officer at Somo Global and Carlos Sutter, Managing Director of todoMobile, this roundtable is for anyone involved in the brand space with an interest in evolving technology and mobile.

Chatham House Rules apply and places are strictly limited to one per organisation. We hope you can make it.

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