In this masterclass, you will learn how collaboration with external organisations and networks can help you to identify and accelerate the development of new products and services. This might include working with startup companies, universities, existing suppliers or crowdsourcing.
Open innovation contrasts with internally focused approaches to research and development. It encourages you to be more open to ideas from outside your organisation. During the masterclass you will be introduced to the tools and techniques of open innovation so that you can begin collaborating with external partners.
As companies and organisations have struggled to adapt to the fallout of the Covid-19 crisis, many have turned to open innovation. This has allowed them to share risk and remain competitive. By looking beyond their internal boundaries and capabilities they have co-developed new products, services and processes with users, communities and customers.
The RCA and London & Partners will introduce you to the theory of open innovation illustrated by real world case studies, practical exercises and access to special guests from London who will share their experience of using open innovation to transform their own organisations.
Dates: 21 – 22 February 2022
Duration: 2 live sessions 9:30am–1pm GMT per session
Mode: online (interactive)
Fees: Early bird: £750 until 24 January 2022
For more information, please visit our webpage:
https://www.rca.ac.uk/study/programme-finder/open-innovation-masterclass-in-collaboration-with-london-partners/
**BIMA members get a 10% discount off the full price fee. To request a special booking link, contact short-courses@rca.ac.uk before booking by stating your name & that you are a BIMA member.
Places are limited so make sure to book your place as soon as possible!
Mon, 21 Feb 2022, 09:30 - Tue, 22 Feb 2022, 13:00
ONLINE,
City of London
LIVE ONLINE
£750
£BIMA Members are eligible for a 10% discount