How can businesses leverage testing to bolster their marketing efforts?

Sales and marketing teams are always looking for ways to best engage their audiences with great content, but the day-to-day content creation and management can often side-line the opportunity to review. Sitecore comes with an extensive set of tools and features that marketing teams can use to test what is performing well on their website, then implement changes to drive results. Uncover how to improve your content’s performance in our guide ‘What is Sitecore testing?’.