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What does the course involve?
The course will require a commitment of around 3 hrs per week. At that pace, it will take 6 weeks to complete. You can, however, learn at your own pace.
You want to get serious – and strategic – about lowering your carbon footprint. But how do you do it?
To fast track your net zero strategy, the BIMA Sustainability Council and MSQ, a global, carbon negative digital marketing group, have developed a six week online course delivered via FutureLearn that will guide you through the terminology, measurement techniques and reduction strategies for your company’s carbon footprint.
Then, with strategies in place, you’ll learn how to track reductions and report on progress to show your clients you’re committed to green initiatives.
As a BIMA member, alongside access to the course you can also join our official cohort, meeting every three weeks for support from MSQ’s Chief Sustainability Officer, James Cannings. As part of the cohort you can access our dedicated Slack channel, 1-2-1 expert support, drop-in sessions, optional buddy system, fast-track senior executive guidance, peer support and guest talks – all for free, exclusive to BIMA members.
When can we start?
Course dates for our next cohort are Feb 8th, Mar 1st, Mar 22nd, Apr 12th and May 3rd. Don’t worry if you can’t attend them all – you can send a colleague in your place or catch up via our dedicated Slack channel.
The course will require a commitment of around 3 hrs per week. At that pace, it will take 6 weeks to complete. You can, however, learn at your own pace.
James Cannings, Chief Sustainability Officer of MSQ, a global, carbon negative digital marketing group, and the Co-Chair of the BIMA Sustainability Council.
Start the course whenever you like, completing it at your own pace, but without the peer support of the BIMA community.
Do you know what your base carbon footprint is across Scope 1, Scope 2 and major aspects of Scope 3? Join the programme and you will.
Join the programme and learn how to initiate carbon reduction activities to help your business become Net Carbon Negative.
We use Verified Carbon Standard or The Gold Standard carbon offsetting schemes to set your budget for becoming a Net Carbon negative company. When MMT Digital – who developed the programme – did this the cost was just £25 per person per year.
Understand the effect of your reduction activities. Incorporate the offsetting and reduction efforts of your people. Then, bring the information together on dashboards that give your data clarity and impact at account, departmental or company level.
Create a community within your organisation to champion carbon reduction activities outside the business
Use the programme to gain formal carbon neutrality certification (PAS2060) with the Carbon Trust.
Make Net Carbon Negative part of your sustainability/CSR work and use our badges on your collateral.
