LV

We’re a mutual protection, savings and retirement provider.

Our 1,700 people help our customers protect their income while they are working and maximise it when they stop.  By doing this we enable people to live confident lives.

We believe that everyone should have access to independent, regulated financial advice. It should not be seen as a luxury for the few who can afford it or who are experienced in using it.  Why? Because it provides financial and emotional benefits.  Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.
Our 1.28 million customers, 1.25 million of which are members, hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.

We also licence our brand to LV= General Insurance Group (LV=GI), a subsidiary of Allianz Holdings plc.  LV=GI is one of the largest personal insurers in the UK and looks after the car, home, landlord, pet and travel insurance needs of over 5.5 million customers.