Alex leads the consumer marketing, digital and communications efforts at the AELTC, which stages The Championships, fondly known to many as just ‘Wimbledon’. From developing Wimbledon’s first digital strategy, evolving it to a data-led audience and marketing investment strategy, to setting up a new innovation workstream with tech partner IBM, Alex has helped Wimbledon to become one of the most well-respected digital brands in sport. Alex is also a Trustee for Greenhouse Sports, a charity which uses the mentoring aspects of sport to support young people, and was named one of the BIMA 100 in 2018, and Drum Digerati in 2019, 2018 and 2017.
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