Dan Willis

Co-Founder, Well Good

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Biography

Co-Founder of innovative AI startup Well Good, Dan is a Brand Strategy and Commercial Director who has historically focused on helping businesses grow through finding their purpose, and embracing it to succeed.

A BIMA 100 winner for 2018 and 2019, public speaker and guest lecturer, he has strategically worked with numerous leading charities, agencies and notable brands; such as Cancer Research UK, AFC Bournemouth, B&Q, RNLI, Jimmy’s Iced Coffee, Mind, National Crime Agency and Cisco, driving change through building brand awareness, consideration to buy, and driving advocacy.

Also, a member of the BIMA I&D Council, Dan is an active mental health campaigner; striving to help create, and destigmatise the conversation around mental health.