Darrel co-founded Rufus Leonard in 1989 with the ambition to create a unique brand-led digital agency. In the last 30 years, he has helped the award-winning agency grow to over 100 people, all while retaining its independent status. As Chief Experience Officer, Darrel plays a key role in the planning and directing of the Brand Experience teams, who help businesses create extraordinary experiences for their colleagues and their customers across all touchpoints. Darrel also oversees the creative team, who have expertise in a number of areas including: Research, Content, UX, UI and Testing, helping the agency deliver large scale, principally digital service design solutions.
BIMA member since 12th February 2020
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