An organisation relies on its marketing department to provide insights into how their digital platforms are being used. This can range from collecting traffic metrics and page views, to tracking customer journeys and pathways. As a busy marketer, it’s essential that you and your team can confidently access reliable website data. Did you know that combining two analytical platforms could help enhance your tracking capabilities? Find out how Sitecore Google Analytics could provide insights to power your organisation’s digital strategy.
[ STAGE ]